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Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper

arstechnica.comJul 30, 2026

Elon Musk has settled his lawsuit against advertisers whom he accused of illegally boycotting X, his social media platform. The settlement, which includes the permanent disbandment of the Global Alliance for Responsible Media (GARM), aims to reset the relationship between X and advertisers. This resolution comes after a court ruled the ad boycott was legal and X's antitrust claims lacked proof.

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